The reason for the ability not to sell CD at Japan

CD should sell. - Most time has passed since it is and !" and the music industry began to shout.
To be sure, although it was about 105 million production number of sheets of single CD, and about 276 million production number of sheets of CD album in 2000, this is about 51 million production number of sheets of single CD, and about 156 million production number of sheets of CD album in 2010.

That is, it is half also to single CD and album CD mostly in ten years (based on the data of general Japan Phonograph Record Association).
When a questionnaire is taken in FM radio station, for example, I "would like to buy CD". "too disagreeable only by data. There are many opinions that he wants  at hand."
What on earth is this gap? It investigated about the purchase volition of CD.
consultation period: -- 2012/2/29?2012/3 / : for 4 questionnaires -- my Navi news member -- effective -- the number of replies of 1,000 affairs (web login type) He asked whether first of all, he would buy CD. Q. is CD purchased? yes -- 38.4% -- no, about 40 percent of people answered "people purchase CD" 61.6%. For the music industry, it is a  reaction.

Then, it is the frequency next.

Q. Please let me know the frequency which purchases CD.
About how many CDs are purchased in one month? Less than (he may not buy one sheet in one month) one sheet This is a slightly painful result 84.1% 1% [ 5.2 ] of 1?3% [ 7.5 ] of 4?5% [ 1.8 ] of 6?7% [ 0.5 ] of 8?10% [ 0.3 ] of 10 or more % [ 0.5 ].
It is whether almost all persons buy one sheet in one month, or not to buy it.
For example, if it looks back upon the time when Mr. Komuro of that was large-playing an active part, I will feel that it was high to a slight degree for the purchase frequency of CD.
The writer who writes and who says also thinks that he had purchased more CDs.
Then, what is the reason for not purchasing CD? Please teach me the reason to see do you Q. Pat and you do not purchase CD. Since it purchases in Internet shopping sites (itunesStore etc.) and borrows 18.7% in a rental store, a music title is purchased 49.0%, and it twists, and, in addition to this, is a result of a 7.5% shock 35.9%. There is "person of buying it in the net shop" only about 19% instead of purchasing CD for the reason of why not to buy CD.

since most one is borrowed" in "rental store -- half [ about / more than ].
The following reason and about 36% are "not purchasing a music title."
That is, it is "not purchasing CD" and they are "it borrowing" or that of "not buying it."
CD cannot be sold thanks to an Internet shopping site. First of all, is it that "those who pay money for a music title" is decreasing in number? In fact, there having been among replies of the person who chose "others" with the upper question, and about 17% of people were answers, such as "it is heard by YouTube etc.", and [ "since it sees at an animation site" ]. [ most ]
In these "others", there was also an opinion of "since it borrows at a library."

Although it is results of an investigation which spirit does not go up in any way, is the world moved in the direction which does not buy music and from which money is not taken out to music?


http://news.mynavi.jp/c_career/level1/yoko/2012/06/cd.html